How to Set Different Prices for Product Variations in WooCommerce

When it comes to selling product variations, you may be looking to have more than one product variation price in WooCommerce, depending on which product attribute is selected.

In a standard WooCommerce store, you’ll need to configure each variation of a product separately if you want to offer options at different price points.

It doesn’t have to be this complicated. With a variation plugin, you can create complex pricing structures for variable products in no time, and in this article, we’re going to show you how.

By the end of this article, you’ll know exactly how to set a product variations price in WooCommerce. The best part? You’ll be able to do quickly with a WooCommerce plugin.

Why you might want to set different product variation prices in WooCommerce

Let’s say you’re selling a pair of shoes that’s available in two different materials (leather and pleather). Both materials aren’t created equally so you want to add a little extra cost to one option.

Instead of adding each pair of shoes as a separate product in your WooCommerce store, you’d add additional fees to each attribute (in this case, an additional $10 to leather). So depending on which one a customer selected, their end price would be updated to reflect their choice.

This could work for any attribute you wanted to add additional fees to, allowing you to set up a customized pricing structure quickly and intuitively.

This can only be done with a plugin, however, and the one we recommend is WooCommerce Attribute Swatches. This plugin makes it a lot easier to customize fees for your products.

Now it’s possible to create complex pricing structures for variable products by increasing or decreasing the price based on the chosen product options.

How WooCommerce Attribute Swatches works

WooCommerce Attribute Swatches isn’t just a WooCommerce product variations pricing plugin.

As the name suggests, Attribute Swatches also allows you to update your product attributes to display in a much more intuitive and user-friendly way. Including:

Color and image swatches
Radio buttons
Upgraded text swatches

All of these are displayed on individual product pages and can also be used on category pages and product filters.

Essentially, Attribute Swatches allows you to improve how your product attributes look and function, as well as adding the bonus ability to set different prices for product variations.

So let’s take a look at the latter and set up product variation prices for your WooCommerce store.

How to set product variation prices in WooCommerce

In this example, we’ll be adding an extra fee to a picture frame glass quality.

To set specific prices for product attributes, take the following steps:

Go to WordPress > Products in your WordPress dashboard/admin area.
Find the variable product you want to edit, and click Edit.
Scroll down to the Attributes tab in the Product Data section.

Expand the attribute you’d like to add fees to.

Scroll to the Fees section and enter the additional fee you want to charge in the Fee section.

Click Save attributes.
Then click Update (at the top right-hand side of the page) to update your product.

Now when viewing the product on the frontend of your store, these attribute values will have additional fees.

Setting your WooCommerce product variations price

Managing different prices for your product variations can be straightforward if you have the right tools on hand to help you customize and manage them efficiently. WooCommerce Attribute Swatches helps you do just that.

As a bonus, you can update and refresh how your attributes look and function to encourage more sales and make your site much more user-friendly.

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